I've written about the importance of quantifying how tech initiatives contribute to business goals.

Understanding exactly how a piece of software improves the outcomes we want is very valuable.

It is easy to measure a website's load time, uptime percentage, cart abandonment, and conversion from registration to payment.

But if you focus only on working on things you can quantifiably improve, you'll likely leave too much on the table.

How much does having great dev support that resolves customer issues quickly improve the bottom line?

Quite a bit? A bit?

How many more subscriptions do we sell if we improve our developer experience?

About 11, sir?

So yes, metrics are important—but don't discard gut feeling work just because the effects on the bottom line are hard to correlate.

Metrics + Gut = 🏆

Yours,
Taj